What were Ten thinking putting Modern Family repeats at 8.30pm on a Wednesday? Against one of Seven’s powerhouse imported drama Criminal Minds and Nine’s Farmer Wants a Wife? At the Same time as ABC’1 In Gordon St Tonight?
Especially seeing that these season one episodes of Modern Family are now being played for the third or fourth time.
Even in the younger demos – where Modern Family does well, the Modern Family hour languished third in the timeslot, and overall, the hour didn’t even average 500,000 over the two episodes. Furthermore, it has dragged down Lie to Me figures even further – Lie to Me even at 9.30 can draw overall figures around 700,000 or so.
It’s a shame that they didn’t put more thought into programming for the night as ONE had its best channel share yet for a weeknight that is devoid of any major sporting event. Observational Ice Road Truckers and One at the movies: Hitman helped ONE to a share of 2.3%, just 0.3% behind GEM. Given ELEVEN had a share of 3.8%, and GO! 3.2%, the Ten network’s digital shares in total are actually ahead of Nine’s.
Now that ONE’s non-sport prime time nights are starting to put Ten back into the race in terms of digital channel shares, have hey forgotten about their main channel?
Ten should have tried Lie to Me at 8.30. It’s never going to get the million plus that Criminal Minds does, but the show has achieved figures that high in the past. At the earlier time, Lie to Me could easily pull well over 700,000 which has got to be better than the sub-500,000’s that Modern Family repeats achieve.
I read in TV Week that Ten had no immediate plans to air Burn Notice anytime soon. Shame. Lie to Me at 8.30 and Burn Notice at 9.30 on a Wednesday would go well together – and would do better in the ratings than the current situation. With Lie to Me pulling over 700,000 – or possibly even more – at 8.30, and Burn Notice 500,000 – 600,000 at 9.30, it would put some spark back into Ten’s Wednesday night and prevent them from shares less than half of Seven’s.
I have said it before, and will say it again: Ten should move NCIS: LA to 9.30pm Tuesdays, after NCIS. NCIS: LA is dieing on Sunday nights. Sunday 9.30 could be where Law & Order goes or something similar.
That one simple move could put Ten second to Seven, and ahead of Nine on Tuesday nights- at the moment, Ten are a shade behind Nine – on the night that Nine has its biggest problems also using sitcom repeats to plug a timeslot hole, when they should be airing Survivor Redemption Island.
Ten could be holding off until Masterchef to hit us with their best programming – but given Masterchef is still at least six weeks away, can the network survive until then with such low nightly shares?