We now have our first look at what programming on 9’s new digital channel GO will be like, thanks to Media Week. Essentially, the programming is based around themed nights and aimed towards viewers different from the main channel so as not to impact too much on its ratings.
Here’s the summary.
Sunday nights – sitcoms and movies. With 9’s Sunday night movies to end from next Sunday, and 10 only airing movies for a few weeks until Rove returns on August 23, GO! will be the only channel on free to air to offer movies on Sunday nights.
Monday nights – feature reality shows such as Dog the Bounty Hunter and Bad Lads Army – this show is like Ladette to Lady but for guys, and has been on MTV.
Tuesday nights – also reality, with shows including Survivor – a show 9 has left out of its main channel for far too long much to the disgust of Survivor fans. In fact, Survivor would most likely rate better than some of the shows currently on 9. Also on Tuesday nights will be the Bachelor and the Bachelorette.
Wednesday Nights is Sci Fi night. 10HD used to offer a Sci Fi night in the days before ONE HD. GO!’s sci fi night will include the Sarah Conner Chronicles and Fringe.
Thursday Nights – will be mostly dramas such as Gossip Girl and the Hills.
Friday and Saturday nights – will see shows like CSI air and possibly other shows that aim for a slightly older audience while the main core demographic of GO! are out.
Day time programming will see classic shows like Bewitched, I Dream of Jeannie, the Flintstones, Jestsons and more. Also day time will feature repeats of the previous nights prime time shows. This is quite similar to what 9HD are doing now.
In October, GO will premiere the Vampire Diaries. Shows that do not do well on 9’s main channel will end up on GO. In fact, so far, a lot of the programming for GO is essentially axed shows from 9, or new seasons of shows they have not put on air again so far.
Hopefully, Go will offer alternative programming to some of Free to Airs worst times for choice which include 9-11am weekday mornings, and 1-4am over night when all main free to air commercials show infomercials. Based on reports so far, GO has a lot to offer, moreso than 9 itself for most.
The 9 network are hoping this new channel will attract 4% of the free to air TV audience share. If it succeeds in doing so, and channel 9 itself continues to perform poorly, we could see the 9 network winning ratings based on combined figures of the two channels together. Ten already has this situation with ONE, but ONE so far only contributes a relatively small percentage to 10’s share.
GO starts on Sunday August 9, and will be seriously launched in October. It probably won’t be until October that we see the new channel performing at its best.