ABC TV RATINGS HIT ANOTHER NEW HIGH IN 2009
In a year dominated by fierce competition between networks and the launch of four new free-to-air channels, ABC TV has increased its share of free-to-air viewers in 2009 by broadening its appeal through ABC1 and ABC2.
ABC TV recorded a prime time share of 17.1% (weeks 7– 48, free-to-air 5 city) 0.1 of a point higher than 2008, which had previously been its most successful ratings year ever.
Complementing the increase in share within the free-to-air TV market, ABC iView has recorded a 140% increase in monthly average visits compared to 2008 and in October there was a record 1 million visits. In addition, more than 7 million vodcasts of ABC content have been downloaded in 2009 (to end of October).
2009 is the first full year that ABC2 has been part of the ratings cycle and its people share during prime time increased to 1.2% – double that of 2008. In week 46, ABC2 hit a new peak to reach 2.6 million viewers or 17.6% of the 5 city population.
Kim Dalton, Director of ABC TV said “The free-to-air TV landscape this year is hardly recognisable from even just 12 months ago. I’m delighted that ABC TV has been able to grow its audience in this tough environment, and in fact, has been at the forefront of this revolution. Come December 4, even more viewers are set to come on board with the launch of the new kids’ channel, ABC3.”
FTA Share State by State:
Sydney: Total ABC TV Share is 18.8%. (2008 ABC1 share was 17.7%)
Melbourne: Total ABC TV Share is 15.8%. (2008 ABC1 share was 16.8%)
Brisbane: Total ABC TV Share is 16.0%. (2008 ABC1 share was 16.8%)
Adelaide: Total ABC TV Share is 16.8%. (2008 ABC1 share was 16.2%)
Perth: Total ABC TV Share is 18.3%. (2008 ABC1 share was 17.1%)
Top 6 Programs on ABC1
· Spicks and Specks – 27th May (1.6 million; 32.5% FTA Share)
· The Chaser’s War on Everything – 27th May (1.5 million; 32.1% FTA Share)
· Midsomer Murders – 4th October (1.5 million; 31.2% FTA Share)
· The Gruen Transfer – 20th May (1.3 million; 26.1% FTA Share)
· New Tricks – 13th June (1.3 million; 31.2% FTA Share)
· Australian Story – 22nd June (1.3 million; 24.7% FTA Share)
Top Programs on ABC1 by City
Sydney – The Chaser’s War on Everything – 27th May (514,000; 34.9% FTA Share)
Melbourne – Spicks and Specks – 5th August (493,000; 33.3% FTA Share)
Brisbane – Spicks and Specks – 27th May (294,000; 33.0% FTA Share)
Adelaide – Midsomer Murders – 30th August (179,000; 33.5% FTA Share)
Perth – Midsomer Murders – 4th October (210,000; 35.8% FTA Share)
ABC2’s five city audience continues to grow.
ABC2’s free-to-air people share has increased during prime-time to 1.2%, double compared to last year.
ABC2’s 24 hour weekly reach peaked in Week 46 2009 at 2.6 million or 17.6% of the 5 city population.
ABC2’s 24 hour average weekly reach has increased in 2009 to 2.1 million or 14.5% of the metro population – an increase of 122% compared to last year (951,000).
In 2009, ABC2’s free-to-air people share has increased during daytime to 3.0%, up from 1.1% in 2008.
Top 6 Programs on ABC2 2009 ytd
· Junkyard Wars – 2nd September (165,000)
· Scrapheap Challenge – 29th June (155,000)
· The Chaser’s War on Everything – 30th July (152,000)
· Movie: Charade – 15th August (147,000)
· Movie: The Glenn Miller Story – 19th September (140,000)
· The Gruen Transfer – 14th May (138,000)
Program Performance (5 Cities)
iView data is sourced from WebTrends since April. Vodcast downloads information is sourced from WebTrends Jan-Oct 2009.
ABC NEWS & CURRENT AFFAIRS week 7-48
ABC News (weekdays) is averaging 1 million this year and recorded 74,000 views via ABC iView.
7:30 REPORT week 7-48
7.30 Report’s series average this year is 831,000. It achieved a peak episode audience of 1.2 million on 9th February. It recorded 61,000 views via ABC iView and a further 104,000 vodcast downloads (program segments).
Australian Story’s series average this year is 981,000 (up from 891,000 last year). It achieved a peak episode audience of 1.25 million on 22nd June with In Cold Blood, the story of a son’s mission to catch his mother Doris Owen’s killer. There were 71,000 view of the program this year via ABC iView.
Four Corners this year is achieving a series average of 819,000 on ABC1 and was the most viewed program via ABC iView with 243,000 views since April.
A peak episode this year was The Code of Silence on 11th May 2009. On ABC1 this episode achieved a five city audience of just over 1 million. The interest in this episode continued and it recorded 135,000 views in May on ABC iView.
Media Watch achieved a series average of 736,000 this year, peaking at 936,000 on October 12. It recorded 149,000 views via ABC iView and 869,000 vodcast downloads this year.
The special, Media Watch – 20 Years: Stuff Ups, Beat Ups and Barneys, on May 7 achieved a five city average audience of 926,000 with a FTA share of 20.7%.
SPICKS AND SPECKS
This year, Spicks and Specks achieved a Total ABC series average of 1.3 million (up from 1.2 million on ABC1 in 2008)
This year it was the most viewed program on ABC TV across the five cities and No.1 in Melbourne and Brisbane.
THE CHASER’S WAR ON EVERYTHING
Series 3 achieved a Total ABC series average of 1.3 million. On ABC1 it was the No.2 most viewed program in the 5 cities and No. 1 in Sydney.
The program recorded 187,000 vodcast downloads this year. It recorded 139,000 views via ABC iView and was the most viewed program via ABC iView in July.
THE GRUEN TRANSFER
Series 2 achieved a Total ABC series average of 1.3 million across the five cities in increase on 2008 (1.25 million on ABC1). On ABC1 it appeared among the top five programs this year across the five cities.
The program recorded 258,000 vodcast downloads this year. It recorded 70,000 views via ABC iView and in April it was the most viewed program on iView.
Among children aged 0-12 years, average weekly reach across ABC1 and ABC2 children’s timeslots is 1.3 million (54% of the 5 city population aged 0-12).
ABC1 (Mon-Fri 6am-10am & 3pm-6pm) Among preschoolers aged 0-4 and children aged 5-12, ABC1 retained the highest audience across all FTA networks and STV channels in its Monday to Friday children’s TV slots.
ABC2 KIDS – ABC2 achieved the highest audience among preschoolers across all FTA networks and dedicated STV children’s channels in its Mon-Fri 10am-4.30pm Kids slot, 30.4% share up from 13.5% in 2008.
· Since April 2009, there have been 6.2 million views of programs via ABC iView.
· In 2009ytd, ABC iView has recorded a monthly average of 610,000 visits – up by 140% compared to the 2008 monthly average of 255,000.
· This year, ABC iView has recorded a monthly average of 206,000 visitors – up by 60% compared to last year (August to December 2008 monthly average was 129,000).
· In October 2009, ABC iView recorded its highest ever number of visitors and visits. 286,000 visitors and 1.054 million visits to ABC iView.
· Visits have grown at even a faster rate than visitors meaning users are visiting ABC iView more often.
· The most viewed programs included a range of genres, local and overseas content, and programs broadcast on ABC1 and ABC2:
o Four Corners
o United States of Tara
o Good Game
o Doctor Who
o The Chaser’s War on Everything
o Media Watch
There have been 7 million downloads of ABC Vodcasts this year.
Most downloaded ABC TV programs include:
Good Game (902,000 downloads)
Media Watch (869,000)
triple jtv (825,000)
The Cook and the Chef (341,000)
Gardening Australia (335,000)
TV Data – OzTam
On-line date – WebTrends