Hey Hey host Daryl Somers addressed his fans on Facebook this week, saying that the show will not return in the first half of the year and that it may be shelved for good.
Somers wrote that talks with Nine had been disrupted by the holiday season and that the news is “not good for Hey Hey It’s Saturday.”
He wrote: “There is a chance of something happening in the second half of the year but sadly nothing definitive. And if we did return it would probably not be on a Saturday as according to Nine the “economics” don’t stack up: not enough people watching TV generally on a weekend compared to mid week viewing, therefore revenue verses the cost of mounting a two hour variety show like ours does not work. They can make more profit with a cheaper program.
“This is the business of television, no sentiment or viewer loyalty comes into it I’m afraid. I have made the point that we were never given a chance to consolidate either in our midweek slot or on Saturdays. Both seasons were interrupted by Rugby coverage and even though Nine agreed our figures were strong against the juggernaut of MasterChef and indeed extended our first season by 3 eps. , the Farmer Wants a Wife replaced us in the lead up to the Commonwealth Games.
“I believe had we been left on the Weds, beyond the MasterChef season, we would have attracted a significant percentage of their audience to consolidate our position but we’ll never know the answer to that question. And besides we all enjoyed the return of the show to Saturdays.”
Somers concluded by thanking those that had stuck by the show over the years and for voting for them in the TV Week Logies Awards this year.