The practice of shows starting later than the time advertised on Seven, Nine and Ten is seriously getting out of hand now. A show advertised for 9.30 sometimes will not start until as late as 9.53pm, an 8pm start could mean anything up to 8.20, while an 8.30pm start these days really means 8.45 or even later.
While most of us can handle a few minutes of variance in start times, passing off a show that ends up starting at say 8.45 as being advertised for an 8.30pm start is misleading to viewers and unfair to those trying to plan their nights’ TV viewing.
But the greater consequence now of the practice of late starts is how it is affecting overnight ratings results. Continue reading »