Almost three million rugby fans have combined to establish Rugby World Cup 2011 as the nation’s most watched subscription television event as FOX SPORTS celebrates unprecedented success from its historic six-week broadcast of the year’s biggest sporting event.
Over 2.9 million viewers tuned in to LIVE match coverage as FOX SPORTS delivered LIVE, UNINTERRUPTED and HIGH DEFINITION coverage of all 48 matches from September 9 to October 23.
Rugby World Cup 2011 recorded three of the top five highest-rating programs in subscription television history, headlined by an average audience of 734,000* viewers for the semi-final between Australia and eventual champions New Zealand on October 16.
FOX SPORTS was the only Australian broadcaster to offer LIVE coverage of all 48 matches in the tournament, screening every match in high definition and uninterrupted during play on a dedicated channel (FOX SPORTS 3HD and FOX SPORTS 3).
Over 135 hours of LIVE match coverage was provided with additional Rugby World Cup programming including daily highlights packages, regular news updates, historic matches, and weekly magazine show The Rugby Club combining to make FOX SPORTS a compulsory destination for rugby fans throughout the tournament.
Naturally, the Wallabies were the most popular team on FOX SPORTS, drawing an average of 396,000 viewers per game from their seven matches including the record-setting semi-final against the All Blacks.
FOX SPORTS CEO Patrick Delany, said: “It’s a great outcome for what has been a marathon effort to deliver a coverage that gave justice to one of the world’s biggest sporting events and its millions of fans.”
“Our coverage was driven to ignite the passion of rugby fans. Its inextricable evidence that live, uninterrupted and high definition coverage, combined with the best commentary and analysis, are elements that fuelled their passion. Those are the hallmarks of FOX SPORTS and provide a glimpse of what we will deliver for fans in 2012 with the return of a dedicated AFL channel,” said Delany.
“I’d like to acknowledge the outstanding work of our energetic rugby production team as well as our world-renowned on-air team headed by the number one voice in the game, Greg Clark.”
RUGBY WORLD CUP 2011 on FOX SPORTS
· Over 2.9 million viewers across Australia tuned in to LIVE match coverage throughout RWC 2011.
· Recorded the highest-rating program in subscription television history – 734,000* avg aud (NZ v AUS semi-final on Oct 16).
· Recorded three of the top five, and seven of the top 20 highest-rating programs in subscription television history.
· Attracted an average of 396,000 viewers per LIVE Wallabies match broadcast.
· Attracted a tournament average of 183,000 viewers per LIVE match broadcast.
· Tournament watched by over 40% of total FOXTEL/AUSTAR subscribers.
*Source: OzTAM National STV Homes, Consolidated Data, 16/10/2011, Total People, Projections