Sunrise

The sun rises on a new prime time project for Mel Doyle

Sunrise’s Melissa Doyle gives up mornings for night times.

June 20, 2013; Channel Seven today announced that Sunrise co-host Melissa Doyle will depart the program to front a new, prime time Network News initiative. Continue reading »

Forecast is bright for Beauty and the Geek’s new host

Sunrise weather presenter James Tobin to anchor hit reality show

Channel Seven today announced James Tobin will front its ratings-winning reality show Beauty and the Geek when series five of the popular small screen social experiment returns in 2013.

The Sunrise weather presenter and entertainment reporter is a long-time fan of the hit show which pairs socially awkward, but academically gifted male ‘geeks’ with a stunning ‘beauty’. Continue reading »

Goodbye to that fresh and funny face each weekday morning! Grant Denyer has left Sunrise!

After 10 years as Sunrise’s resident rover, weatherman Grant Denyer has resigned.

Denyer, who has held the position on and off for the past 10 years, said he was leaving to spend more time with wife Cheryl and young daughter Sailor.

“It’s the greatest job in the world, but … now that Sailor is nearly two she probably needs to find out who her dad is,” he said. Continue reading »

Sunrise is heading to the beach to celebrate the Australia Day long weekend, and everyone is invited to join them.

Kochie, Mel, Nat, Beretts and Grant will broadcast from St Kilda beach near the Sea Baths on Monday January 28 in a special four-hour extended edition of Sunrise.

Celebrating all things Aussie, three of the country’s hottest music acts will take to the stage throughout the morning to perform their biggest hits. Continue reading »

In two weeks time, Korean YouTube Pop sensation Psy – with his hit video reaching over 342,000,000 views on the site (as at 11am Oct 3) – will appear on Seven’s The X Factor and Sunrise as well. Continue reading »

Iconic broadcaster Derryn Hinch is joining Channel Seven.

Hinch will take up a role as National Public Affairs Commentator working across Sunday Night, Seven News and Sunrise. After successfully recovering from a life-saving liver transplant last year, Hinch says he is looking forward to returning “home” to Seven. Continue reading »

Ten’s new morning news and talk show Breakfast is rating so poorly, that it surely could not be considered sustainable. Ratings average around the 40,000 mark, but have hit as low as 24,000 on some mornings.

With Seven’s Sunrise reaching over 400,000 on average, Nine’s Today not far behind in the high 300,000′s and ABC’s breakfast offering reaching around 70,000 over two channels, Ten’s Breakfast has had no impact on the three existing offerings.

As Breakfast has such low figures, it must now be difficult to justify the money paid for its opinionated host New Zealand import Paul Henry.

Ten are well known for persisting with these sorts of decisions. The Project still being on air is testimony to their commitment to sticking with shows that are not necessarily an instant ratings hit.

But the difference between Breakfast and The Project, is that the Project is not rating at 10% of what its highest rating competitor in the timeslot is – it comparatively does better.

Ten say they are in for the long haul with Breakfast, but how long can the network sustain figures that low? Shows on digital channels in the morning pull better figures – namely ABC2 and ABC3 in the hours before children go to school. Children’s programming on 7TWO, 7mate, GO! and ELEVEN all are in a similar ball park as far as morning viewers are concerned.

Ten are not having a good run this year, with the network fourth in main channel shares on a numerous nights. So far, the impact of James Warburton has had little effect over the network’s overall performance.

Maybe in 2013 we will see a real difference with Ten vying for numerous sporting rights held currently by other networks and commissioning of new shows set to air later this year and next.

The Ten Network’s new show, Breakfast, made a rather modest debut yesterday morning, attracting an average of 51,000 viewers nationally.

That result put it in fourth place, behind Seven’s Sunrise (399,000 viewers nationally), Nine’s Today (348,000) and ABC News Breakfast (56,000).

Seven and Nine’s spin doctors will undoubtedly label the result with less flattering adjectives, but to put the numbers in context, Ten had rushed the show into the schedule with very little promotion hoping to capitalise on the Labor leadership crisis as a breaking news story.

The show, which features New Zealand television personality Paul Henry, Dr Andrew Rochford, Ten journalist Kathryn Robinson and weather journalist Magdalena Roze, was originally scheduled to launch on Monday.

As a result, it launched with no advertising support and ahead of most of the marketing and publicity planned for the show’s launch timed for this weekend.

The show was also not screened live in Queensland and South Australia because of time differences. On a morning where most viewing was driven by a breaking news story, that undoutedly left Breakfast at a serious disadvantage to its competitors.

Regardless of the ratings outcome, the decision to rush it into the schedule was smart as it sent a clear signal to the market that Ten was committed to making its new baby a legitimate fourth contender in the breakfast TV market.

One of the key indicators the market will be watching closely is how much Breakfast shaves off the existing market leaders Sunrise and Today and whether Ten’s new audience siphons from one more heavily than the other.

The day one result doesn’t flag that too loudly, though the margin of 50,000 viewers between Sunrise and Today is slightly larger than usual and suggests that the first, very slight, shaving may have come from Today.

The most watched program last night was My Kitchen Rules with 1.63 million viewers. It propelled the Seven Network to an overall win for the night with a combined share of 34.0 per cent.

Source – The Age