Wednesday 22 September at 9pm on ABC1
Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (GPYR), Dan Gregory (The Impossible Institute) and Bridget Taylor (Contagion) for the last GRUEN TRANSFER for the year.
Next week, through a process known to scienticians as televisual parthenogenesis, we give birth to GRUEN PLANET.
But first, on tonight’s show:
In a few short years, sports betting has grown into a $3 billion business, the fastest growing part of the gambling industry. TV sports are now carpeted with betting ads. The odds and dividends have even worked their way into the commentary. The panel pulls apart the normalisation strategies of the modern bookie.
Virtual product placement. As if there weren’t enough consumer goods being shoehorned into movies and TV shows, now there are companies specialising in digital product placement, adding products to scenes where previously there were none. Products can be changed to suit timeslot or audience type. A character can drink a Coke in a movie in Brisbane and Pepsi in the same movie in Perth.
Why have so many of our Pitch suggestions this year come from Adelaide. We don’t know, but this week there’s another. Craig Palamountain wants a campaign to convince us all that politicians are underpaid.
RedHanded Vs Fenton Stephens.