Nine have spent the last week selling to the media and advertisers their 2010 line up and programming. CEO David Gyngell, programmer Michael Healy and sales boss Peter Wiltshire presented in each of the three east coast capital cities.
Nine’s year will begin with their ongoing summer of Cricket, then the Winter Olympics in February. Nine made reference to the fact that they have Seven firmly in their sites and that the sun will set this year on Sunrise. Nine’s morning Today show has been narrowing the gap between it’s rival on Seven.
Nine’s collection of shows for 2010 include Underbelly, Top Gear, Hey Hey Its Saturday, V, AFP, Rescue Special Ops, Sea Patrol, Cops LAC and the Politically Incorrect Parenting show amongst many others. Other surprises set to make a return in 2010 will be Who Want to be a Millionaire, This is Your Life and the national IQ Test – a ratings hit back in 2002.
Underbelly – the Golden Mile will score a Sunday night timeslot from February 2010. The previous two series of underbelly have aired on Monday and Wednesday nights. Having the third series on Sunday nights could be Nine’s way to guarantee ratings success on Sundays, especially when combined with a very strong GO line up.
Reality fans, the next instalment of Survivor will be Survivor Heroes Vs Villains which will return in a special event series.
The remake of the 80’s alien invasion classic “V” will air on Nine in 2010, probably from March after the Winter Olympics. So far, 4 episodes have been in the US, with the show set to return over there after the Olympics also.
Further shows returning include: Farmer Wants a Wife, Big Bang Theory, CSI, RPA, Customs, Random Acts of Kindness, Flashpoint (yes – in ratings they say), Money for Jam, What’s Good For you, NRL Footy Show, AFL Footy Show, Getaway, 20-1 (of course), Domestic Blitz, Ellen, The View, Wide World of Sports, NRL games, Funniest Home Videos, Hot Seat, Kerri-Ann and numerous one off events including the Oscars, Logies, NRL State of Origin, Wimbledon and 2010 Ashes series (note not everything is listed here – there is a lot more!)
On the subject of multi channelling, Gyngell is very happy with the success of GO even saying that GO is the new Channel Ten (very odd statement – maybe the fact that a GO show last Sunday beating Ten in the ratings inspired it?) and that Channel Nine is the old channel Nine. He said that they will be launching a third channel early next year that would go against rivals Seven and Ten.
Nine’s third channel would have to be an HD channel unless they move GO to HD. The main channel has to remain as SD. Networks are only allowed two SD and one HD channel at this stage. If the new channel is HD, hopefully it will show Nine content that is made in HD, unlike Ten where ONE HD spelt the end of ever seeing any Ten shows in HD.
Source: TV Tonight