The Gruen Transfer

Wednesday, 30 July
9.00pm

Wil Anderson, Todd Sampson and Russel Howcroft are joined by Bridget Taylor (DDB Auckland) and Dan Gregory (Smart) for the final show of this series.

In tonight’s show, we highlight the best of the world’s advertising with a Cannes Round-up.

The Gruen Transfer will be repeated on ABC2 – Thursday, July 31 at 8:30pm

Wednesday, 23 July
9.00pm

Wil Anderson, Todd Sampson and Russel Howcroft are joined by Jane Caro and Bram Williams.

Tonight the program looks at the cosmetic and skincare industry. Consumers spend $7 billion on skincare. Does it really make you look younger, or is it just marketing?

The Gruen Transfer will be repeated on ABC2 – Thursday, July 24 at 8:30pm

Wednesday, 16 July
9.00pm

Wil Anderson, Todd Sampson and Russel Howcroft are joined by Dee Madigan and Matt Eastwood to deconstruct and decode the week in advertising.

How do you sell telcos? Phone companies are big business and it's fiercely competitive with an annual turnover of over 35 billion dollars.

The Gruen Transfer is a show about advertising …how it works…and how it works on you. It revels in the brilliance of the industry while revealing its secrets. It examines the multi-billion dollar business of persuasion.

The Gruen Transfer will be repeated on ABC2 – Thursday, July 17 at 8:30pm

Wednesday, 09 July
9.00pm

Wil Anderson and regular guests Todd Sampson (Leo Burnett) and Russel Howcroft (George Patterson Y&R) are joined by Bridget Taylor (DDB Auckland) and Dan Gregory (Smart Inc)

In How Do You Sell? tonight it's road safety ads. Cricket legend Don Bradman did one of the first road safety ads. How far have they come?
The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.

It's not an exposé. It's not a satire. It's about truth in advertising. Finally.

The Gruen Transfer will be repeated on ABC2 – Thursday, July 10 at 8:30pm

Wednesday, 02 July
9.00pm

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.
It's not an expose. It's not a satire. It's about truth in advertising. Finally.

We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising "maybe the most powerful art form on Earth". And the Earth aint the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

Wednesday, 25 June
9.00pm

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.
It's not an expose. It's not a satire. It's about truth in advertising. Finally.

We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising "maybe the most powerful art form on Earth". And the Earth aint the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

How do you sell the Pope? Check out the below clip from ABC-TV's hottest new tv series THE GRUEN TRANSFER, which premieres this Wednesday, May 28 at 9pm.

Wednesday, 18 June
9.00pm

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.
It's not an expose. It's not a satire. It's about truth in advertising. Finally.

We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising "maybe the most powerful art form on Earth". And the Earth aint the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

Wednesday, 11 June
9.00pm

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.
It's not an expose. It's not a satire. It's about truth in advertising. Finally.

We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising "maybe the most powerful art form on Earth". And the Earth aint the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

Wednesday, 04 June
9.00pm

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.
It's not an expose. It's not a satire. It's about truth in advertising. Finally.

We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising "maybe the most powerful art form on Earth". And the Earth aint the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.

Wednesday, 28 May
9.00pm

The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.
It's not an expose. It's not a satire. It's about truth in advertising. Finally.

We used to know what advertising was. It was that stuff in the margins, in the ad breaks. But in recent years, it has begun colonising every space it can. US ad wizard Mark Fenske, the guy behind the Nike campaigns, calls advertising "maybe the most powerful art form on Earth". And the Earth aint the end of it. Not so long ago, Pizza Hut stamped its logo on a rocket to the moon. Earlier this year, Doritos announced it would beam its ads into space.