Wednesday, 16 July
9.00pm

Wil Anderson, Todd Sampson and Russel Howcroft are joined by Dee Madigan and Matt Eastwood to deconstruct and decode the week in advertising.

How do you sell telcos? Phone companies are big business and it's fiercely competitive with an annual turnover of over 35 billion dollars.

The Gruen Transfer is a show about advertising …how it works…and how it works on you. It revels in the brilliance of the industry while revealing its secrets. It examines the multi-billion dollar business of persuasion.

The Gruen Transfer will be repeated on ABC2 – Thursday, July 17 at 8:30pm