Thursday May 15
9:30pm

This week in TRINNY AND SUSANNAH UNDRESS THE NATION, the girls tackle the problem of the nation’s forgotten shoppers – men. Trinny & Susannah launch a campaign to delve deep into the male psyche, unearth the root of the problem, and create a new nation of well dressed men.

Hundreds of civil engineers in London are stunned when Trinny and Susannah swoop in on their dress-down day. They round the men and coax them into their pod to reveal how and why they dress like they do – Trinny & Susannah are shocked at the results.

Expecting a few faux pas Trinny and Susannah soon realise that they have an enormous problem on their hands. The girls decide they need to see where this crisis stems from.

They hit the high street and go undercover to observe just how men shop and find out why they always get it so wrong.

With their hidden cameras, the girls spot a text book case and pounce on 28 year old window cleaner Paul Wright and girlfriend Emma.

“You need to be more streamlined; you need to get a little bit of elegance in you, and a little less thug. I did think football hooligan when I saw you first,” advises Susannah.

The girls conclude that they need to come up with some kind of method that’s going to make the shopping experience easier for men but to do this they need to get inside their heads and see what makes them tick.

Trinny and Susannah take a trip to East London’s finest dog track in Walthamstow – one of the last bastions of British maleness where women are few and far between.

After grilling the men at the races and seeing how they work, the duo have a eureka moment - they see the way men crave information and the way they like it presented to them – simply.

The girls decide that men come in six basic varieties; Man boobs, beer belly, short legs, thick neck, broad shoulders and skinnies. They come up with do’s and don’ts for each body shape and decide that a simple chart format could work.